Business Insights


Lifestyle Trends

JB Innovations provides long-term insights and analyses to activate cognition and strategy, directly responsive to the needs and the likes of our consumers, as we are heavily invested in researching breaking trends, emerging lifestyles and innovation & technology involved in creating the ideal home environment for any given lifestyle moment, such as home leisure time, home entertainment, home work spaces or outdoor entertaining.

Consumer Trends

JB Innovations’ research team has developed a unique blend of consumer insight, generations’ behavior patterns and future consumer forecasting to collaborate with brands and retailers in mapping out a direction for product innovation and development that is forever plugged in to the changing needs of the global consumer. We are constantly monitoring these factors and the external economic and psychological influences that affect consumer buying and spending habits and integrating this analysis into our Clients’ product dossier.

Retail Analysis

JB Innovations is continuously analyzing and comparing the varied retail market segments and best-selling products in every major sales category, bringing real-time information that enables our clients to pin point and take advantage of particular segmented growth areas and to also aid them in strategizing and strengthening their areas of weakening sales.


JB Innovations creates a definitive and recognizable brand value proposition, by providing strategic industry, market and competitive analysis, utilizing and implementing exclusive private label programs that incorporate a systematic and consistent quality level with a distinctive brand identity.

JB Innovations is now proud and excited to introduce our own distinctive and exclusive brand, Mosumo Home Furnishings, an imaginative and creative home furnishing line with over 12,000 inspired, trendy and functional products that include furniture, home décor, tabletop and outdoor entertaining, offering cultured, sophisticated and high style at value pricing. The photo presentation of designs on the following pages are only a representative cross section of the many chic products offered under the Mosumo Home Furnishing brand name.