Mosumo’s High Point Market Showroom October 17-22, 2015

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JB Innovations to unveil Mosumo brand in Las Vegas

Bill McLoughlin -- Furniture Today, July 14, 2015

LAS VEGAS — JB Innovations, a home furnishings sourcing and supply chain management company that has built its U.S. business over the past 11 years primarily as a supplier of private label brands, will introduce its first branded furniture collection at the upcoming Las Vegas Market. The company has taken a 600-square-foot showroom in space B-200-10 and will debut the Mosumo lifestyle brand of furniture, encompassing fabric and leather sofas, occasional chairs and ottomans, dining sets, headboards and bar stools. "The brand comes from Japanese culture and the word ‘Sumo’,” said Jessica Zhang, chief marketing officer and COO of JB Innovations. “When a baby is born they are taken to the Sumo House, which symbolizes longevity, strength and sturdiness. This is what we want the brand to convey for our furniture." chair This Mosumo tufted chair, reflecting the brand’s lifestyle positioning is expected to retail around $199. She noted that the Mosumo collection is being positioned as a mid-priced “better” offering and a step above the company’s competitively priced private label offerings. Across the full breadth of its assortment, the company offers more than 12,000 items encompassing all types of upholstery, wood, metal and acrylics. Styles range from rustic to urban, and include sofas, occasional and accent chairs, recliners, ottomans, headboards, dining sets, accent tables and accessories. According to Zhang, indoor and outdoor furniture represents approximately 80% of the company’s business. JB Innovations’ primary manufacturing facility is in Shenzhen, China, which Zhang said currently produces about 100 containers a month. The company has established a warehouse in Elizabeth, N.J., and expects to offer lead times of 30 to 45 days, depending on individual item availability. Stylistically, the Mosumo collection is aimed at the urban contemporary looks currently popular in big box lifestyle stores — a segment the company has been serving through its private label activities.